The best way to learn about your customers is to interact with them on a regular basis. This could be a very helpful tool for marketers who are trying to figure out what the best way is to attract new customers. What is overlooked by many companies is the fact that marketers aren’t the ones talking to the real people they are trying to sell to, the sales and customer service reps are. While it is critical that the reps communicate with their customers, it is even more critical for marketers to do so as well. They know who their ideal clients are, but they do not know how they think, what they look for, what they read, or which social networks they use. By interacting with the customers, a marketer can learn about exactly where to go to attract more potential business before anyone else goes there. In other words, they can go where the customers will be, not where they have already been. The marketers will also be able to choose the right social networking platforms that will yield the best results. Communication and interaction are keys to learning about buyers and what they respond positively to.
Director of Marketing and Business Development at New World Management Inc.
Daniel is the Director of Marketing and Business Development at NWM and has been supporting European companies with their U.S. market entry and expansion since six years. His focus is Market Research, Partner/Distributor Search and Recruiting.